Safer Wales

Safer Wales asked us to work with them to develop a set of fundraising leaflets for a campaign they were planning. They had not previously undertaken a direct mail to raise funds and awareness of their valuable work. We therefore worked very closely with them to develop a strategy to convey the nature of their work in a way that maintained anonymity for their clients but hard hitting enough to get results. The combination of this simple yet striking illustration style and unflinching typographic messages was a successful combination.

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