Cardiff based pharmacy group Pharmacity approached us to develop a brand that could revitalise their existing two pharmacies in Cardiff Royal Infirmary and their flagship outlet on Clifton Street. The brand needed to move the pharmacies into the 21st century without alienating a loyal and long-standing customer base. Through careful consideration, some innovative thinking and a great relationship developed with an adventurous, enthusiastic and ambitious client, the end results have transformed the brand and is ready to be rolled out to other outlets as they are added to the chain.

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